Although there are well-defined differences among marketing and public relations, integration is the key to accomplishing organizational goals and objectives with clarity, consistency, and maximum communication impact.
It’s like being a golfer with a variety of clubs in your bag: you could use the PR club to launch the product/service, swing your paid and social media to reinforce the message, then grab your web marketing driver to score actual sales.
Stay on course with integrated PR, advertising, and marketing. PR’s unique value is especially apparent in these significant areas:
- Corporate/brand reputation
- Cultivating thought leadership
- Building awareness
- Generating word-of-mouth
- Message development
- Overcoming a crisis