July 2021

Communicating the vision for success in corporate organizational transformation

Whether it’s the reengineering project in the accounting department, the new 360-degree performance appraisal from the HR department, or a quality program in a manufacturing plant, transformation requires a picture of the future that is easy to communicate with appeal to employees, customers, and other key stakeholders. Beyond the numbers in a typical business plan, […]

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Engaging as a trusted advisor

Corporate communications and PR is an exciting, dynamic profession. I operate on the cutting-edge of issues, opportunities, and challenges with the power to shape ideas, forge opinions, and advance socio-cultural dynamics. As a successful, senior-level communicator, I am considered a counselor, thought leader, and trusted advisor. Although I once thought this stature was out of

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Secrets of compelling business storytelling

Stories are the ultimate tool in corporate communications and PR; they illustrate and simplify complex ideas, align employees to common goals, and reveal how we think and feel in challenging situations. They are the fastest way to achieve results, because they bring clarity and conviction into conversations and help storytellers engage employees in new directions

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Managing communications to connect people to business strategy (PART 1)

Discussions about improving communication in organizations often begin with a focus on top-down formal communication – memos, employee publications, videos, the intranet, etc. Communication is all of this – and more. It also encompasses technology, phone and email messages, conference room presentations, training, performance reviews, policy/procedure manuals, safety meetings, the casual banter around water coolers,

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Managing communications to connect people to business strategy (PART 2)

We’re all bombarded by tens of thousands of signs, signals, cues, and messages every day. Our minds factor in the sum total of our experience: what we’ve learned, where we’ve been, our anxieties, fears, happy moments, sad times, disappointments, and joys. It filters all that through what we really believe, our values, and preferences. We

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How to develop a strategic communications plan

Corporate communications and public relations is a multi-step process that similar to putting together a jigsaw puzzle. Research is the necessary groundwork that provides the pieces. Then, those pieces need to be arranged into a coherent design or picture. The best planning is systematic – gathering information by asking and answering questions, and then analyzing

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Black businesswomen can invigorate the corporate supply chain

In August, I was honored to be among several Black businesswomen in Houston selected to participate in #ShareTheMicAndTheMoneyNow. This innovative virtual event was designed to amplify our voices, heighten our marketplace exposure, and open access to at least $40 million in supply chain opportunities with these major organizations that are active on the forefront of diversity, equity,

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Want people to perceive you as valuable? Start with how you message them

By Donald Hatter, Jr., Forbes Coaches Council Almost every business professional I know can name at least one employee who they perceive adds little value to achieving company vision and/or team goals. I am referring to that person whose emails you ignore, whose phone calls you send to voicemail, and whose meetings you avoid. Whether

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Crisis and change: The impetus for Neiman Marcus to make a difference

COVID-19 and widespread unrest over social injustice certainly cramped some of the style in the retail industry in 2020. The murders of Ahmaud Arbery, Breonna Taylor, and George Floyd and numerous other egregious incidents illuminated a glaring spotlight on the systemic racism, injustice, and inequities experienced by many people of color. They forced uncomfortable but

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Neiman Marcus wraps up love, giving, magic in The Christmas Book 2020

From the elegant dresses and sparkling jewels, to the fabulous home décor, objets d’art, and the lavish lifestyle indulgences, the pages of the Christmas Book 2020 from Neiman Marcus showcase a curated collection of extraordinary items and unparalleled experiences. Each page generates ideas for heightening the joys of holiday season gift-giving and stimulates dreams and

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